You’re Doing Yourself a Disservice by Not Considering Coldwell Banker to Sell Your Home.

It’s safe to say that right now it is a seller’s market…

One could make the observation that all a REALTOR® has to do is place a For Sale sign in someone’s yard and sit back and wait for the offers to roll in.

Let me pose two follow-up questions.

If you are selling your home, don’t you want the absolute highest price you can get for your home?

Wouldn’t you want to get “all” possible offers instead of “some” of the available offers on the market?

These questions are rhetorical.  Yes, a seller wants the highest possible price and this is achieved by more extensive and progressive marketing that will garner more attention to your home, attracting more buyers, accepting more offers that in turn increases competition and translates to a higher sell price.

And would you agree that (generally speaking) the more and longer you do something the better you get at it?

ENTER COLDWELL BANKER…

Coldwell Banker is one of the oldest real estate brokers on the globe and has been in business since 1906.  Here are some other statistics:

• Founded in 1906.
• 100,000 agents across 3,000 offices in 49 countries and territories.
• 2021 included 753,335 transactions totaling $335 billion in sales.
• Coldwell Banker Florida sold over 49,000 homes with 26 billion in sales.
• #1 – Coldwell banker Florida is the #1 Coldwell Banker operation in the world.
• #1 – most visited real estate brand online.
• #1 – rated advertising ten years in a row.
• #1 – in Orlando in 2021 Sales Volume (listings).
• #1 – in $1 million+ sales in Florida in 2021 (sales units).
• #1 – in agent loyalty and satisfaction.

AND MY BRANCH, Southwest Orlando, is the #4 Coldwell Banker branch in the United States.

How Coldwell Banker Sells Homes for a 20.7% higher sales price than the N.A.R. average.

It really comes down to three things that we try to do with every property:

#1 – Reconditioning

Recondition or stage the home if needed.  We are the only broker in the world that has a reconditioning program called Realvitalize.  With no initial out-of-pocket costs to you, you can use this program to clean, repaid and remodel your home as needed and defer payment until closing.  Any repairs made will most certainly help the sale of the home and pay for themselves when it’s time to close.

#2 – Price the home correctly.

One of the main reasons home do not sell is pricing.  More times than not a home is overpriced.  This is why we have numerous tools at our disposal to compare your property to other similar properties that allow us to “intelligently price” your home.  Your home should be priced around the average price of similar comparable properties in order to attract more potential buyers then inherently this should push the selling price up.  If you price your home too high then you run the risk of it staying on the market longer and potential buyers may wonder if there is anything wrong with the property when a simple price reduction can get you back on track.  Your REALTOR® should price it correctly at the beginning, but if a price reduction is necessary, you should compare the “carrying costs” of paying for your home for months upon months as compared to said price reduction.

#3 – List and market the home properly.

Having a desirable home is not enough.  The home’s description should be comprehensive detailing land site, interior, exterior, neighborhood and community features.  Reconciling this information with county tax information and MLS data to ensure accuracy is important.  There is a lot of preparation that goes into the proper preparation and marketing of the home including any special considerations needed by the seller.

Among the 200+ tasks a REALTOR® completes in order to buy or sell a home, don’t you want a REALTOR® that will do more than place a for sale sign in the yard.  The marketing of a home is very much a reflection of the REALTOR’s professionalism.  I would want my REALTOR working just as hard for me in a seller’s market as a buyer’s or balanced market.

Let’s talk about marketing your home…

Just like remodeling certain parts of your home bring value and a higher sale price for your home Marketing does the same by attracting more buyers from different demographics in more places.  What sets Coldwell Banker apart from most other brands is our marketing.  We get more offers on homes because we syndicate on over 700 websites in 14 languages using TV, print, social media and countless other venues.  We offer:

• Professional Photography.
• Print Advertising.
• Targeted Online Advertising.
• Single-Property Website.
• TV and Online Promotion.
• Area REALTOR® Notification.
• Just Listed eFlyer.
• Property Brochures.
• Online Property Syndication.
• Property Tour.
• Silver Envelope Home Announcement.
• Seller Update.

We specialize in selling homes that others cannot sell and we sell homes quicker… at a higher price… with less stress to our customers.  My team and I will work very hard to give you an exceptional customer experience while accomplishing your home goals and please don’t hesitate to give me a call if you have any questions.

Thank you for considering Coldwell banker and hope you have a great day!